When was the last time you had a good day at work?
Where everything just went right, you had a smile on your face and time just flew by?
For some of us, it would have been recent, others maybe slightly longer.
What about having that feeling for a whole week?
I guarantee that the number would significantly drop in this case.
The question should be, why?
Why is a great day so great? What makes it special?
In our industry, we are really passionate about training and its benefits, but it is something that we enjoy more....helping people. I'm willing to offer that the great days are made by having great 1-2-1 or group conversations or sessions where everyone has taken something from them.
The key to our industry and having a long and rewarding career in it, is to relate to our customers and give them the best service possible so they keep coming back.
So.....here are 5 ways to make this feeling last forever, day in, day out:
1. Add Value
When you see someone on the gym floor, or even entering the club, greet them. It can be as simple as a sincere "Hi, how are you?" or "Can I help?". Conversation starters can be a lame as you like, but then add value to someone. Give them directions to somewhere, if they look at what you are doing on the gym floor get them involved, pay them a compliment, and get them more invested in the conversation and more importantly, in you.
2. Build Rapport
No relationship, however formal, can develop positively without rapport. It is the building block of a relationship. Adding value may "get you in the door", but work on ways to build rapport. Remembering someone's name is a simple and effective way of building rapport, and they will automatically invest further in your conversation because they will feel a need to remember your name, and so your rapport with them gets deeper. Other examples could be developing conversations to talk about what a client has done in the recent past, particularly after major holiday periods when they will have a lot to talk about.
3. Abundance
Professionally, not really something we think about, but it is true of any social/professional circle - the more people you talk to, the more opportunities come your way. This is a great way to think about your own professional relationships, and how to build them with clients. Talk to everyone on the gym floor in the club, make eye contact, but be polite not overbearing and ultimately try your best to add value wherever you can. Then you have a reason to be there, talking to that person and the conversation seems genuine. A fantastic "client getter"
4. Enjoyment
Ok, probably sounds like im struggling for more ways......but hear me out.
Lets say you do 20 sessions a week with clients..
How many can you say "I really enjoyed working with that person"?
I can honestly say that a mix of 1,2 and 3 will help, but challenge yourself to be enthusiastic and passionate about every client you work with.
Before each session think "My client is going to leave with a massive smile on their face, and im going to make it happen". Get them to achieve something they have never achieved before, and something that they wanted to do! This is will give you massive job satisfaction, and give you much much more repeat business.
5. Listen and learn
Think of the client consultations you do.....and now think about what you talk about with clients?
Usually, we can all say that its "what goals have you got?", "how many times a week do/will you come to the gym?", "what training experience have you had?", "what do you like to do in the gym?"
I would offer you that if you ask one question "why did you join the gym?" and then listen to your client with nothing on your mind for 10 minutes, you will get everything you need to know about that person, and will find a solution that you never saw before. Even if they go silent for a moment, leave them to fill the silence and see what comes out.
Worst case scenario, you have had a really relaxing 10 minutes........but I guarantee that's not even close to what you get!
Try these and post back your thoughts, we would love to hear them
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